Email Marketing With Directions
Developing a thriving email marketing program can be an effective component of your marketing plan. Encouraging prospects and customers to opt in and provide an email address should be a top priority in every communication you have with them. Your long-term success with email marketing depends greatly on how much you appreciate that email address and how responsibly you use it. With Directions has been managing all aspects of our client's email marketing projects for over 12 years.
We guide you through the process of acquiring email addresses, crafting an effective message and evaluating the results. Our web-based solutions make it easy for you to develop a regularly scheduled newsletter that is automatically sent to customers/prospects who sign up on your website. Additionally, we can develop targeted campaigns that feature decision-based auto responses which allow you to craft different messages based on if and how the recipient replies.